AZIZA HAU-LOK LO
works
KARIN HELLMAN
Animation, graphic assistant
Graphic assistant and animator for the visual identity for EMMA - Espoo Museum of Modern Art - Karin Hellman Exhibition 2025-26
Creative & Graphic Design: Päivi Helander
Karin Hellman (1915–2004) was a Finnish modernist artist who primarily employed the collage technique in her work. She uses everyday materials, including recycled textiles and other found objects, to create her artwork and her creative process is characterized as intuitive and bold.
In the visual identity for the exhibition, we try to highlight the layering process of collage, Hellman's use of organic shapes and lines, and the contrast between subtle and strong colours. It's fascinating how her artwork is static but presents a sense of movement and rhythm.
Marketing Communications
Marketing for the exhibition includes a variety of animated advertisements that are displayed across the city, in transportation and at bus stops.
The animations feature an opening scene of shapes spiraling and converging, and move on into a brief showcase of Hellman's iconic works. The shapes in the animations are extracted from her artworks.
Marketing animation for outdoor screens
Visual Elements
KARIN H
We love the simple and bold signature that Hellman includes in her work - KARIN H - with threads, paint, or any medium she used in the artwork. Therefore the logotype of the exhibition is inspired and designed with reference to her signature that perfectly captures the naturalness and down-to-earth style of Hellman and her sense of firmness that is created by such soft materials.
Karin Hellman, The Scream, 1971
Design process of KARIN H logotype
KARIN H logotype at exhibition entry wall
SPIRAL
The spiral is a recurring motif in Hellman's work, symbolizing the cycle of life and also spiritual growth. Similar to the spiral, many of the shapes she uses are cyclic in nature - circles, arcs, wheels, buttons, or even the human eye.
Initial drafts of different spirals found in Hellman's artwork
Close-up of Hellman's work - Tree, 1966
EMMA – Espoo Museum of Modern Art
Karin Hellman Exhibition 09.04.2025 - 01.02.2026
Link to the exhibition: https://emmamuseum.fi/en/exhibitions/karin-hellman/
Exhibition Team Curator Tuomas Laulainen, Henna Paunu Project management Pernilla Wiik Graphic design and visual identity Päivi Helander, Aziza Lo Technical design and construction Anders Bergman, Jenni Enbom, Miika Kyyrö, Lasse Naukkarinen, Jari Rönkkö, Kari Siltala, Samppa Törmälehto Lighting Lasse Lindfors, Jenni Salovaara Conservation Saara Peisa, Taina Leppilahti, Saana Lopes, Viivi Vierinen Framing Seppo Laakkonen Registration Jenni Enbom, Mereca Victorzon Exhibition texts Laura Eweis, Tuomas Laulainen, Emma Lilja, Henna Paunu, Nanne Raivio Editing of the publication Emma Lilja Mobile guide Nanne Raivio, Helmi Tolonen Audience engagement and events program Reetta Kalajo, Nanne Raivio Guided tour design Riikka Alanko Design and construction of participatory space Maria Innola Customer service design Maija Eränen, Pekka Muinonen Marketing and Communications Iris Suomi, Helmi Tolonen Photography and documentation Ari Karttunen, Lilja Oey Digitization and archival research Helmi Hakala Service sales, visitor surveys Essi Huhtanen EMMA Shop Mira Alanko, Salla Engström EMMA’s customer service and guides Translations Ditte Kronström (Swedish), Simo Vassinen (English)