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OLIVER'S LECHE
branding, packaging, beverage
A vegan milk collection targeted for children, which comes with three flavors - soy, rice and almond.
It is based in Spain, one of the largest and most diverse agricultural countries in Europe.

Insight
The project emerges from a social observation. In Hong kong, vegan diets are a new "trend" that is getting popular among students and especially people in their twenties, a phenomenon promoted by influencers and celebrities.
However, especially for vegan beverages, it has yet to reach the younger generation, especially among kids.
It would be a good idea to introduce and promote vegan drinks among children, an alternative to animal milk.










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