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OLIVER'S LECHE

branding, packaging, beverage

A vegan milk collection targeted for children, which comes with three flavors - soy, rice and almond. 

It is based in Spain, one of the largest and most diverse agricultural countries in Europe.

complete mockups.jpg

Insight

The project emerges from a social observation. In Hong kong, vegan diets are a new "trend" that is getting popular among students and especially people in their twenties, a phenomenon promoted by influencers and celebrities.

However, especially for vegan beverages, it has yet to reach the younger generation, especially among kids.
It would be a good idea to introduce and promote vegan drinks among children, an alternative to animal milk.

soy beige slant.png
soy milk trial.jpg
rice milk trial.jpg
rice white slant.png
almond blue slant.png
almond milk blue copy.jpg
2023
my girl logo 2024.png
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